A Smile for a better UX

My purpose is to illuminate ideas, let opportunities appear and don't get lost in the infinity of conception or cat videos.



My serious name is Kiki Susanne Charlotte Sergel. I was born in 1991 in this beautiful area of Bavaria, Germany, with the biggest Volksfest of the world. During my masters in information science I decide to do what I can do best and help people analyize their problems and take the fear of complex digital products. The combination of my technical knowledge based on my media informatic studies and interpersonal understanding, brings two worlds together in times of changing minds into digital ones.

UI/UX Designer Digital Services

Hoffmann Group, Munich, since December 2017

Help establishing a digital services department in Germany's biggest B2B Seller for high quality tools for metal cutting industry. Starting as one of the first four employees in the department, I influenced the development process for new digital products. Next to concepts, wireframes and requirement analysis, a main part is to structure and organise a fluent exchange of development and design equipment. Acting as a product owner support in questions of UX, Design and Frontend Development, leading Kick-off meetings with external agencies or just being the one to make the team smile in times of stress.

Degree Master of Arts, Information Science 1.4

University of Regensburg, Germany, September 2017

Information Science trains a sophisticatedly way of examining information. Focus human-computer-interaction, knowledge-based systems, speech and texttechnology, informationphilosophy, informationretrieval.
Master thesis: Chatbot and recommendation technologies for healthy nutrition in mensa (Conception, Design, Appdevelopment + Evaluation)

Stay abroad in Italy

Free University of Bolzano, Italy, March 2016 - July 2017

Finishing the final master modules at the computer science faculty at the UniBz within the Erasmus programme. Further set up an alliance between the university of Regensburg and Bolzano for writing the master thesis in Italy.

Degree Bachelor of Arts, Media Informatics 1.9

University of Regensburg, Germany, March 2011 - September 2014

Focus: Usability Engineering, Mobile Computing, Digital Humanities, Webdevelopment, User Interfaces
Bachelor thesis: Ceiling Notifications - Ergonomische Anforderungen für Benachrichtigungen an interaktiven Decken


Sergelution, since July 2014

Focus: development of an Rehadat-Rechner-App for android and iOS with the Cologne Institute for Economic Research

Working student for online data management

FortuneGlobe GmbH, Munich, December 2016 - 2017

Focus: Maintenance and creation of online content

Research assistant at the faculty of Informationswissenschaft

University of Regensburg, Regensburg, April 2015 - December, 2015

Focus: presentation, reconditioning and organisation of an emerging museum of information technics

Working student for mobile / web design and development

Tickaroo GmbH, Regensburg, April 2013- July, 2014

Focus: produce new webdesigns, logo and icondesign, frontend-development



  • German - Native
  • English - Advanced
  • FrontEnd - Advanced
  • JavaScript - Advanced
  • PHP - Advanced
  • Phyton - Basic
  • Italy - Basic
  • French - Beginner


  • Sketch, Axure
  • GitLab, Ionic Framework
  • R, SPSS Statistics
  • MS Word, Excel


  • Principle
  • Zeplin
  • Invision
  • Adobe XD